SEO – Advantages for any website are:-

		-	High ROI: Pound for pound, dollar for dollar, SEO brings you a higher Return On your Investment than any comparable form of marketing.
		-	Long Term Positioning Once in place:  a properly designed and optimised site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable.
		-	Targeted Traffic: SEO can increase the number of visitors who are actively searching for your service or product.
		-	Promotion that Doesn't Sleep: Imagine having your own marketing and promotions company working exclusively just for you! One that works 24 hours a day, 7 days a week, 365 days every year. That's the benefit of SEO!
		-	Increase Brand Visibility: SEO can give your brand a high international profile - and for a comparatively low outlay.
		-	Higher Sales: SEO can mean increased sales of your product or service.
		-	Faster Loading Pages: Properly validated and optimised files will be smaller and leaner, meaning less server requests/overheads and quicker download times.
		-	More Cost-Effective: SEO is among the most cost-effective ways of marketing.
		-	Increased Accessibility: Observing sensible optimisation procedures can make your site more accessible to all users.
		-	Cross-Browser Compatibility: A properly optimised site will be as near as possible validated to high standards. This means that it works in all browsers, meaning your site may be viewed by the greatest potential number of visitors.
		-	Navigable by the Engines: All links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and properly categorise.
		-	Usability: Observing basic optimisation guidelines should mean that visitors have a more pleasant user experience.